LPGA, hire a PR czar
So yesterday I blamed the golf media for not giving greater coverage to 18-year-old high school student Paula Creamer's first LPGA victory. Today, I need to question the LPGA's marketing. The LPGA should be out there helping to secure interviews for Paula on the morning talk shows, and Letterman and Leno. When is the last time a high school student won a professional golf tournament? We know Paula is the youngest winner in more than 50 years.
My advice to the LPGA: hire a PR czar, who can pump some excitement into the PR for women's golf. Someone like Carolyn Kepcher, GM of Trump's golf courses and executive VP of Trump Organization. Gosh, can you think of 1 memorable commercial done by the LPGA? I can't. Nothing comes close to the catchy "these guys are good" commercials done by the PGA. Why not a "these gals are better" campaign, featuring Annika, Christie Kerr, Paula Creamer, Lorena Ochoa, Natalie Gulbis, and others (soon, Michelle Wie).
Related posts:
1. who's your daddy?
2. paula, paula, paula
1 Comments:
You have to wonder if the LPGA has the funds to hire a large advertising firm, and put out an advertising campaign. As it is now, their schedule is not growing over the last few years, and it is hard enough to get sponsors as it is. It does seem ridiculous that the tour has not taken advantage of the change in the players...morphing from large butchy looking women 8 years ago into the attractive, athletic, young group of ladies who now dominate each week. Although, outside of figure skating, it does seem that women's golf is the most televised female sport these days (I'm ignoring basketball, since it is on life-support as it is, and is only still around because the NBA has a vested interest).
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