Golf fashion for women
Cathy Horyn of NYT has a cool article about “Dress, Drive and Putt.” Snippet: “[A]bout seven million American women play golf. In the last four to five years a number of fashion companies, including Ralph Lauren, Burberry and Liz Claiborne, have added golf lines. Nike and Adidas have introduced performance fabrics that challenge the game’s traditional look. European labels like Bogner, J. Lindeberg and Golfino, a German brand, increasingly appeal to women looking for fit and high quality, as well as antibacterial properties. And there have been upstart labels like Birdie and PinkCaddi, geared toward the young, fashion-crazed consumer.”
My own suspicion is that men don’t really care much about how they look on the golf course (many would go shirtless if they could). But women do care. I also think, however, that many of the LPGA golfers could use a wardrobe makeover. Even Michelle Wie — who is touted by the article as a fashion trend setter — could benefit from a lesson in color coordination (see pic here).
Tweet