Leveraging Ochoa’s big win

mulligan, 27 December 2006, Comments Off on Leveraging Ochoa’s big win
Categories: Uncategorized

As mulligan notes, Lorena Ochoa won in a landslide for the AP Sports Woman of the Year. Here is an article about her victory, which includes this bit of trivia:

Tiger Woods was voted AP Male Athlete of the Year, the first time since 1993 that the male and female athletes came from the same sport (Michael Jordan-Sheryl Swoopes in basketball). And it was the first time since Babe Zaharias and Byron Nelson in 1945 that golfers swept the AP athlete awards.

Since I am eager to promote women’s golf, here’s an open plea to the LPGA to promote heavily Ochoa’s new status as the reigning queen of golf (and also perhaps promote a friendly rivalry with the deposed queen, Annika). Among other events, the LPGA ought to try to sponsor some special award ceremony with the PGA to get Tiger and Lorena together for some photo-ops.

Along with Wie and Gulbis and Creamer and Webb, the Q ratings for a large group of women golfers are likely as high now as they will ever be. And yet, the LPGA has only 5 events scheduled for the first three months of 2007 (the men have 13 events during this ideal time to promote golf). I think the LPGA ought to look for ways ASAP to create a few signature events with their superstars during the lean sports months of February and early March.


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